Friday, March 30, 2018

5minlib Recommends: Super Library Marketing

Let's talk about library marketing. It is an important part of libraries. It is how we get the word out about our collections, boost attendance to our programs, share with the public the good we do for our communities, and how we bring in new cardholders.

But there are so many different ways to advertise, so many different formats to use, and too little hours in the day to get it all done. We at 5minlib wish we have the perfect library marketing plan for you, however our expertise is limited. But there's good news! Angela Hursh is a content marketing enthusiast and she shares her wisdom on the fantastic Super Library Marketing blog. As she says in the tagline, it is all kinds of marketing ideas for all kinds of libraries. It is one of our favorite blogs and we're excited to highlight it today.

What we love about it:

Hursh has a wealth of marketing ideas from different kinds of social media to signage. She breaks them down into easy, doable steps. She also explains the pros and cons, the do's and don'ts, and provides examples so you're armed with everything you need to know to really up your library marketing.

For example, Hursh is a huge proponent for email marketing. She not only explains why, but gives you tips on how to write good subject lines, content, spam words to avoid, and how to analyze marketing data. Marketing takes up a lot of time, but with Hursh's blog, you can focus your time on the parts that'll really make a great impact.

Our Favorite Posts:

Subject Line Secrets: Get Emails Opened Now!
Five Excellent Ways To Improve Every Sign in Your Library
Boost Attendance at Library Programs–How to Start a Revolution
Four Instant Ways to Improve the Most Valuable Page on Your Library Website
Now Is the Time For Your Library to Get Back to Snapchat

Hot Tips:

To easily find specific topics (like emails, Youtube, Snapchat, signage, etc.), use the search feature on the right. When you click on an article and scroll to the end, you'll find tags which lists the keywords for her categories so you can find more on that topic.

Where to go:

You can go to the website at You can also follow Hursh on Twitter, LinkedIn, Instagram and Pinterest via @webmastergirl.

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