Showing posts with label Guest Writer. Show all posts
Showing posts with label Guest Writer. Show all posts

Friday, September 28, 2018

2002: When Hate Came to Library Meeting Rooms

There has been a lot of talk about ALA's (previous) specification of including hate groups in meeting rooms. But while there has been a lot of focus on what could possibly happen if someone tries to hold a hate group meeting at the library, public librarian Lena Gluck pointed out on Twitter that we don't need to wonder - THIS has happened before. To multiple libraries. And she goes into detail about what exactly happened at each one.



With her permission, we've shared her Twitter Thread below. If you would like to see the articles citing these cases, you can check out Safer Library Spaces where they list the articles out and provide brief explanations of each. We also linked her points back to the corresponding source in the message below for your convenience.

Without further ado, let's let Lena Gluck jump us back to 2000-2002:

On the subject of #NoHateALA I want to bring attention to something. The explicit welcoming of hate groups in the meeting room interpretation was justified with cases where libraries were sued by white supremacists. The citations at the bottom of the (now rescinded) revision included cases where white supremacists tried to use library meeting rooms, were denied, sued libraries, & won. 
But what isn’t remarked upon anywhere is that these cases involved the same white supremacist group— They used to call themselves WCOTC and were led by a Nazi named Matt Hale - mentions classifies them as neo-Nazis and they are known for being extremely explicit in their calls for genocide, and enacting those calls through violent hate crime & homicide using public library meeting rooms to hold rallies was their signature tactic in the early 2000s. From 2000 to 2002 WCOTC held rallies in Bloomington Public Library, Schaumburg Township District Library, Wallingford Public Library, Chicago Public Library, Tabb Library, Martin Memorial Library, Baltimore County Public Library, & Lucius Beebe Memorial Library. Make no mistake, this was not a ‘controversial’ group holding quiet meetings, this was literal Nazis systematic co-opting libraries to terrorize communities. 
Schaumburg- one of the libraries whose case with Hale was cited in the ALA document- denied meeting room space because they feared literal *violence.* When Hale won his ‘free speech’ case against the library, he called it: “a great victory for our White Racist Cause.” 
Schaumburg, forced into letting Nazis use their meeting room, tried to protect their community by making them hold the meeting on a Saturday 2 hours after closing. Township officials brought in 250 police & spent $17,000 as a precaution. They were *scared*. The fear was with good reason. York Daily Record reported: “Streets surrounding [Martin Memorial] were barricaded & hundreds of police in riot gear turned out. Police snipers were stationed on roofs overlooking the area authorities feared could soon become a war zone.”
Mark Bray writes in 'Antifa' about how antiracist activists worked with local kids of color to go around the police to reach the fascists as they were leaving the library. One Nazi drove through the crowd of protesters in a pick-up truck— 15yrs before Charlottesville.
Local news reported a young girl was taken to the hospital by ambulance and that a Nazi skinhead pulled a gun on antiracist protesters. Twenty-five people were arrested. Picture living in this neighborhood and the trauma this meeting room reservation caused.
In Tabb, WCOTC had a two-hour long rally in the library meeting room while they were guarded by 170 police officers with riot gear. The entire library had to close and police wouldn’t allow parking within a mile of the library.
Think about this in material terms— to let Nazis use the meeting room, the city spent thousands of dollars and closed the entire library, shut down roads. So, Nazis were prioritized over every other member of the community who needed library service/materials that day. 
This is what it looks like when we prioritize Nazi speech— it looks like denying everyone else’s speech. It looks like silencing and kicking out PoC and Jewish folks. That’s how fascism works on a basic material level, and it’s intentional.
Wakefield Library drew a direct connection between their own experience with this group in 2002 to the well-publicized Charlottesville rally of 2017. Ann McGonigle Santos, a member of the Board said, "Their racist chants, Nazi salutes and messages of hate are remembered by all who were there to witness it... We’re still fighting this fight. And to not have a national leadership that is embracing the fight that our little town of Wakefield did in 2002 is also shocking."
The only reason this didn’t continue beyond 2002 is because Matt Hale got a 40 year sentence for plotting to assassinate a federal judge towards the end of that year. The US judge who gave the sentence was quoted saying: "I consider Mr. Hale to be extremely dangerous."
PoC & Jewish folks in all the communities he terrorized KNEW he was extremely dangerous. Libraries KNEW he was extremely dangerous. Libraries tried to protect their communities and when they were stripped of their ability to, communities were forced to defended themselves.
So when someone argues that public librarians must allow fascists to use our meeting rooms, know that these are the cases they’re referring to. And know that this argument is the exact same one made to deny libraries any agency in protecting their neighborhoods.
It IS important to reference these cases, because it was an absolutely horrific campaign of violence orchestrated within library buildings. But we have a moral obligation to find ways to DEFEND & SUPPORT our libraries, not contribute to their powerlessness in this fight.
We need to pour energy into legally and materially defending public libraries who stand up to dangerous fascist organizers to protect their communities. NOT pour energy into spinning our wheels talking about "slippery slope" hypotheticals. We don’t need to talk about hypotheticals- we need to talk about the material reality of librarians being rendered powerless to protect their communities & communities being traumatized by homicidal fascists. This isn’t a debate about Intellectual Freedom in the abstract this is the decision between supporting public librarians or hanging them out to dry when Nazis come to town. We are talking about the direction of our field as a whole, whether or not we will collectively stand in solidarity with individual libraries who take a stand.
Do we support librarians and communities who fight even in the face of a legal system who won’t consider a fascist “extremely dangerous” until he threatens to kill a judge (after decades of explicitly of threatening to kill Black & Jewish people)? Or do we abandon them? That is the question antiracist librarians are asking of ALA. That is the question that will be answered in the new revision of the meeting room interpretation.

It is scary to think this could happen again, just 16 years later. Have you checked your library's meeting room policy? Now is the time to evaluate it and see if you can make your library safer, before someone makes a request. (You can visit Safer Library Spaces for examples of how you can do this.) Let's learn from history instead of watching it repeat itself.

Saturday, August 11, 2018

100 Reasons Libraries are Better than Amazon

On Saturday, July 21, 2018, Forbes published an op-ed piece by Panos Mourdoukoutas titled, "Amazon Should Replace Local Libraries to Save Taxpayers Money.” Due to backlash by pretty much everyone, this article has since been removed. Due to the magic of the internet, however, you can still read the article on a cached copy of the website here. Mourdoukoutas is an economist who works for Long Island University, and presumably does not have a library card.

Twitter user @DrunkestLibrary decided to fight back by posting a full 100 reasons why libraries are better than Amazon. We have listed his words for you here, with his permission.

  1.  Amazon is capitalism. Libraries are love.
  2. Libraries doggedly protect your private information. Amazon flaunts your private information. (“Since you bought hemorrhoid cream, you may be interested in an enema too!”)
  3. Libraries help unemployed people access, understand, and complete job applications. Will Amazon help people apply to competitors?
  4. Children’s Librarians are experts in early literacy. Like teachers. Should teachers be replaced with Amazon employees?
  5. Teens reach out to YA Librarians as guides and mentors during difficult times. Will Amazon chat help a teen who doesn’t know where else to turn?
  6. Amazon makes decisions based on profits. Libraries make decisions based on professional ethics and philosophies.
  7. Public Libraries outlived Borders, and they will outlive Amazon too.
  8. Ever heard of a Sexy Amazon Employee fetish?
  9. Libraries and librarians are at the forefront of free speech debates. Amazon...sells stuff.
  10. Despite how offensive and stupid that article may have been, public libraries will continue to offer access to because it is our mission to do so. Amazon does not share that mind of mission.
  11. For-profit companies like Amazon dissolve divisions and initiatives the moment they are unprofitable. Libraries continue to push hard even in the hardest times.
  12. The author cites Starbucks as a shining example of a third place. Starbucks has not exactly been a shining example of a welcoming space lately. Try again.
  13. The library does not require a purchase to use the bathroom like most retailers do.
  14. Unlike Starbucks, the library welcomes black men to just sit down and wait, no purchase necessary.
  15. Librarians help people troubleshoot their devices, whatever they may be. Will Amazon only help people troubleshoot their own products?
  16. Like the police, fire fighters, and EMTs, Librarians often function as first responders. Will Amazon do the same?
  17. Who would you rather make out with anyway, a librarian or an economist? (Hey, I am still supposed to make people laugh despite the seriousness of this list.)
  18. Libraries maintain exhaustive local history/interest collections for their communities. Amazon sells gummi bears by the pound.
  19. Amazon wants your money. Libraries just want you to be you.
  20. When libraries do collect fees, they go into the collection development or other services. When Amazon collects money, it goes into pockets.
  21. For-profit companies answer to a select group of shareholders. Public libraries answer to the people.
  22. Public Libraries offer free ESL classes and help with citizenship. Amazon sells you Rosetta Stone.
  23. Public Libraries do not require your credit card information to let you through the front door.
  24. No two libraries look the same, because they develop organically from their communities. Amazon is a brand.
  25. Librarians are not selling you one damn thing.
  26. You don’t need a password or security questions to use your library.
  27. Library porn is way hotter than Amazon warehouse porn (unless you are into that, because librarians don’t kink shame).
  28. Librarians are EXPERTS in their fields.
  29. Librarians go viral when they make cheesy music video parodies with book trucks. Amazon goes viral when their drones suck.
  30. Communities rally when libraries close. Big corporations come and go every. single. day.
  31. Library Twitter is force to be reckoned with. Amazon Twitter is an ad.
  32. Libraries provide free internet access so people who cannot afford internet service can access websites like Amazon.
  33. Libraries provide free access to magazines so that people who cannot afford magazine subscriptions can have access to magazines like .
  34. Libraries provide free access to (expensive) databases for research purposes. Will Amazon incur this cost despite the fact that it will not boost their own revenue?
  35. Who do you trust more, your public librarian or an economist?
  36. has repeatedly listed the MLIS as one of the worst masters degrees to pursue, yet a bunch of people I know who got business degrees are desperately circulating their resumes, and I have a pension.
  37. Librarians didn’t crash the economy in 2008, big business and big banks and big economists did.
  38. Librarians would even help unemployed library-hating economists navigate new tech and new application processes, cuz that’s just the kind of great people we happen to be.
  39. Librarians don’t want to eat your lunch like for-profit companies like Amazon, but we do prefer you eat it outside, please.
  40. Libraries often willingly function as shelters and safe spaces during natural disasters because we are in the fabric of the community. Will Amazon do the same?
  41. Libraries have literally existed for thousands of years.
  42. Librarians have gone to jail defending their ideals.
  43. Public libraries provide continuing education, open doors, and positive experiences for those who have served time. This contributes to reduced recidivism and safer communities.
  44. It is ridiculous that we even need to say this, but since the author cites in a tweet that people don’t read $495 worth of books a year, we must remind that LIBRARIES ARE MORE THAN BOOKS.
  45. Also, most people I know read more than $495 worth of books a year.
  46. Have you seen Amazon’s homepage? They need a librarian to get that thing organized.
  47. Librarians answer the phone.
  48. Librarians admit their mistakes.
  49. Small public libraries have already been attacked by Koch-funded robocalls. And NOBODY likes the Kochs.
  50. Librarians go above and beyond. Amazon goes by the bottom line.
  51. Librarians ask the community directly what they need. They don’t use algorithms and shady terms of use agreements.
  52. Librarians have been told that libraries are obsolete for decades, and yet by some mysterious magic, we are still here!
  53. Libraries have survived totalitarianism, so they will survive clickbait articles too.
  54. I have more followers than an economist published in and I mention Natty Ice in my bio.
  55. Millions of people can tell you the name of their childhood local librarian. Do you remember the name of your last Amazon customer service rep?
  56. The author’s only response is “Did anyone read my article” and meanwhile librarians are offering well-thought rebuttals LEFT AND RIGHT.
  57. Some librarians are also vampire slayers. Can Amazon say the same?
  58. Librarians don’t care about your money. They care about your mind.
  59. Librarians, at their core, are adapters. Amazon sells you adapters.
  60. Libraries more often than not are beautiful buildings that provide an intangible form of inspiration. Amazon stores are...well, stores.
  61. Children LOVE the library. We know. They tell us.
  62. The author suggests that we have enough community spaces, and yet, public libraries are CONSTANTLY booking meeting spaces for groups. Why is that?!
  63. Librarians visit prisons to provide services to people who need, and deserve, a second chance (or shouldn’t be there in the first place?) Would Amazon do the same?
  64. The library is a destination.
  65. The library helps keep young people occupied, enriched, and out of trouble.
  66. Economically speaking, keeping young people occupied and out of trouble is good for communities. Less delinquency, less crime, less unnecessary strain on community resources. Stores do not have the same effect.
  67. Meet-cutes are far cuter in the stacks than in a retail aisle.
  68. Often when people are new to an area, the first place they check out is the public library, not “a store.”
  69. Do you prefer Dominoes pizza or your local pizzeria? Same goes for the place where you get your books.
  70. Librarians may wear many hats, but we do not wear branded polo shirts.
  71. Libraries don’t log your browsing history.
  72. Libraries selflessly defend the homeless in ways that no for-profit entity can claim.
  73. Librarians hold one another accountable in order to grow and to be better. For-profit companies only do this when they get caught being bad (ahem, Starbucks).
  74. Librarians are loyal to the ideals of the profession, not to shareholders.
  75. Librarians literally spend all night tweeting in defense of their colleagues and their profession.
  76. Librarians aren’t in it for the money (obviously).
  77. Amazon invented a proprietary e-book format while others aspired to a standard. This complicates things for consumers. Librarians don’t complicate.
  78. There is no fine print when you sign up for a library card.
  79. There are no extra benefits for being able to afford a “prime” membership at a public library.
  80. Libraries are not neutral. Neither is Amazon. But ask yourself who has your interests better in mind.
  81. Libraries don’t want to own everything, they seriously just want to help.
  82. Would an Amazon bookstore carry books critical of Amazon? Maybe, but their mission is not the same as a public library, so...also maybe not.
  83. Libraries help the poor.
  84. Libraries didn’t cause the 2008 crash, but they sure helped fix it.
  85. Ain’t nobody rocking “Support Your Local Amazon” bumper stickers.
  86. Librarians dress up, do voices, sing songs, and act CRAZY for story time. Will Amazon have this level of commitment to enriching the lives of children?
  87. Glitter.
  88. Libraries invented the free returns policy.
  89. Libraries are for everyone.
  90. Librarians don’t want your credit card but we will make a funny joke when you hand it to us thinking it is your library card.
  91. If you are still reading these, it is proof that librarians have a voice.
  92. David beat Goliath (you can read more about that at your local library).
  93. Attacks on public libraries are attacks on the poor.
  94. Nobody is going to put “sex in an Amazon store” on their bucket list.
  95. Libraries rock.
  96. People get to know their librarian like their doctor, the mail carrier, their bartender.
  97. @DrunkestAmazonStoreClerk has got terrible jokes.
  98. This librarian is so passionate that he is tweeting his last reasons that article was crap with 2% BATTERY, would Amazon do the same??
  99. Librarians save lives.
  100. And finally, librarians will literally spend all night tweeting a list of 100 reasons why a half-assed attack on public libraries is straight up BUNK.
Many thanks to @DrunkestLibrary for permission to post these reasons, and also for your dedication to the profession. You can follow him on Twitter here to get more quality library- and drinking-themed content.

Friday, August 25, 2017

So, You Want to Be a Consulting and Training Services Director for Libraries

This week, we have a guest writer, Sarah Sogigian who is the CATS (Consulting and Training Services) Director at the Massachusetts Library System. We asked her to share with our readers what it is like to be a CATS Director and impart any tips for those interested in pursuing a similar career path. Without further ado, here's her response:

When I started working in libraries over 20 years ago, never did I think either of these words would be in a title of a position I would hold: CATS (Consulting and Training Services) and Director. I don’t like cats. And I never aspired to be a library director. So how did I end up here? Good question. Looking back on my career path, I’ve had the opportunity to learn and apply all sorts of great opportunities, some of which I admit I didn’t realize at the time how lucky I was to have. Hindsight provides a great lens for perspective.


Background

My dream library jobs include being a librarian at the Herrick Film Library, an Event Planner at the Boston Public Library, and a cruise ship librarian. But I’m very happy where I have landed. I’ve been building my career since my first job as a Page at the Shrewsbury Public Library. After being a Circ Assistant, ILL Librarian, and Electronic Resources Librarian, I finally found the position I thought I was born to do till retirement: Young Adult Librarian. Turns out, I was born to do it for 4 years. I moved on and became the Youth Services Consultant at the Metrowest and Boston Regional Library Systems. My role at MLS started with the Great Regional Consolidation of 2010, as a Youth Services Advisor, then after 5 or so years, I applied and was promoted to the position I currently hold, supervising 7 full time and 1 part time staff members. Our super fabulous team creates the consulting and professional development services MLS provides to our 1,600 member libraries.

Key Roles

The biggest parts of my job include things I have always enjoyed doing: Learning from others, sharing my knowledge, organization, writing on walls, laughing, and including as many Buffy the Vampire Slayer references as I can. I try to approach everything I do with these key ingredients. I often plan and lead trainings internally for MLS staff, and a training is much more enjoyable if you use post it notes and write on the walls or use a Buffy MadLibs to demonstrate facilitation techniques.

Goal Setting

Goal setting is a big part of my ongoing planning…I can’t do anything without goals! Whether you supervise others or just want to give yourself a road to follow, goal setting will provide you with that line. When your mind begins to wander and you begin to feel overwhelmed, you have a compass to guide you back. It’s critical to your success and your library’s success. If you are unsure of where to begin, look to your library’s strategic plan. Base your goals off of what your library’s goals are. No need to be super specific; you can always adjust your goals and how you will accomplish them as you go. Leave room for things you can’t control.

When to Say No... And Yes

Another tip that took me a long time to understand is when to say no…and yes. It’s ok to say both! Stress can be very real and often we have the power to keep it at bay. Sometimes saying no to something you can’t take on at this moment is ok. But don’t forget to say yes, too! Saying yes to new opportunities helps you develop and keeps the dreaded work plateau at bay. Saying yes is what helps define your career path. And be ready to share your skills with some professional positions like committee work, elected positions, or volunteer opportunities. Sounds contradictory to saying no, doesn’t it? It’s really about knowing your personal limitations and aspirations.

Being a Supervisor

If you find yourself saying “it’s not my job”, then a supervisory role may not be for you. In the end, everything is your job. You are responsible for those you supervise and the work they do. To be a good manager or director, you’ll need to work with your team, not establish lines of them vs you. Some people feel once they get to a certain level or job title, that they can wipe their hands of old work and move on. For me, it’s not about doing the old work, but understanding it and remembering how the work impacts your team and your public. From there, you can build a service that positively impacts your library, your public, and your staff.

Finally, don’t feel there is a time where you will be “ready” for a supervisory role. You’ll never be ready and even if you are, there may not be a job open. If you are nervous and excited, it’s the time to apply. Learn as much as you can about what will be expected of you, but be ready to work and learn for others, including your staff. You’ll need their support as much as they will need yours.


Sarah Sogigian
Consulting and Training Services Director
Massachusetts Library System
508-357-2121 x311
sarah@masslibsystem.org
@sarahatmls

---------------

Thank you to Sarah for her guidance and expertise! If you enjoyed this post, check out the rest in our "So You Want to Be a Librarian" series:

So You Want To Be a Teen Librarian
So You Want To Be a Reference Librarian
So You Want To Be a Children's Librarian
So You Want To Be a Children's Librarian: Programming and Events

Friday, December 9, 2016

12 Tips to Make Facebook Events Successful for Your Library

Lisa Waite Bunker, the Social Media Librarian from Pima County Public Library, posted a great Facebook post about how Facebook Events have worked for her library. With her permission, we're sharing her post below. We hope her stats will convince you to use Facebook Events, and the tips at the end will help you get started!



Without further ado, here's Lisa's post:

I knew FB events were pretty successful, but now I have numbers!

Our stats in context:
  • no ads or boosts
  • almost 10,000 Likes on the primary page, 26 branch pages are much smaller

Over a sample period of 5 months, we entered 134 events on Facebook, and had 160,307 reach (awareness, or the number of individuals who saw the event in their newsfeed).

For example, events that were widely shared (by people, bloggers, other pages) the reach could go as high as 7,952 (a career day for teens, co-sponsored by the university). Some events have gone even higher.

Average event reach per month: 32,061. Extrapolated over 12 months that would be event reach of 384,736 people per year.

Events have always been possible on Facebook, but in late 2015* they became much more effective, more discoverable. As a result I’ve been encouraging staff to enter more events, and going in after to add the primary system page as a co-host, which vastly increased the exposure beyond the branch’s page. The rumor is that FB will add a new events app, in an attempt to compete with Eventbrite and Meetup.
*Source: https://www.wired.com/2015/11/inside-facebook-events-updates/

If you go into your Insights, you can see your own stats on the “Events” tab.

I hope your takeaway is that you want to add more events!

Some other things to keep in mind

  • Facebook launched a brand new Events app that appears to be direct competition with Meetup.com. If this is like other new additions they will incentivize event creation. 
Example of the new Facebook App from Pima County Public Library

Facebook's advertisement of the new Event App
  • Events can be saved as drafts, and scheduled.
  • Your following can subscribe to your page’s events. I notice that a lot of bloggers have done this.
  • Events can also be easily duplicated if they are a series.
  • You will need a good image for the banner.
  • Be sure you check the box for “free” and/or “family-friendly” when applicable.
  • If the event requires registration I highly recommend you add that in the event name. People assume that if they say they are going on FB that we know they’ll be there.
  • Once you create an event you can invite personal friends. (Don’t spam them tho!)
  • Everyone who is invited, or indicates interest, will get all event updates regardless of Facebook’s algorithm.
  • Facebook *automatically* sends an event reminder the day of the event.
  • If a programming partner creates a FB event for an event you are co-hosting you can easily add that event to the branch’s calendar without asking for access to their page.
  • I don’t recommend adding A WHOLE BUNCH of events, just the ones you really want to promote; also, it gets spammy.

Thank you, Lisa, for sharing your wisdom on the 5 Minute Librarian. We hear you are working on a chapter about social media for a book that'll be coming out soon. We look forward to it!

Friday, January 8, 2016

So You Want to Be a Reference Librarian


We here at the 5 Minute Librarian try to write for every type of librarian, from children's services through academia, and everything in between. We know that the world of librarianship is vast and varied, and we are but three people. As such, we have decided to speak to some librarians in other areas, and learn more about their particular specialties. This week, we reached out to the phenomenal Tina McEvoy, who works as the Assistant Director and Reference Librarian at the Lawrence Library in Pepperell, MA, to talk to us about her job, and what you might need to know if you aspire to be as awesome as she is.


So You Want to Work at a Public Library Reference Desk

I've worked at various reference desks, from community college and university libraries to small town public libraries, over the past 20 years. While some things have changed dramatically in that time (hello online databases!), many of the basics have remained constant. I'm going to assume that anyone looking for reference work is already a Google ninja and database super user. If you're not, you need to be!

This list is geared toward working in a public library. Everything on it is applicable to working in a college or university library as well, but academic libraries have the exciting extra challenges of faculty, course reserves, and incoming freshmen.

This is what I would tell anyone new to reference work:

Know Your Community

  • If you are working in a town where you do not live, familiarize yourself with the geography of the community – where are the schools, stores, gas stations, post office, cemeteries, nearest hospital, etc. What towns are nearby? How do you get to the highway? What local newspapers are there? Is there a business association? Senior Center? Preschools? You should be able to answer any type of “Where is the ...” question quickly.
  • Beyond the physical aspects of the community, you should find out more about who lives there. Check out the town demographics for a idea of the population makeup. Are there a lot of children, or maybe seniors? Do most people own a single family house, or rent an apartment? What is the average level of education and income? What languages are spoken at home? What  industries do people work in? Is there a large military presence? Then, pay attention to who comes in the building. Get to know the regulars – who's going to need help on the computers, who likes to see the newest mysteries, who wants you to save the coupon inserts from the newspapers. This makes the patrons feel welcome and wanted, and goes a long way to forging good feelings about the library in the community.

  • If the town has any interesting history (famous residents, important businesses, Revolutionary War ties, etc.) read up on it! You must be able to hold your own in conversation with the town history buff, or the genealogy researchers who just arrived from Kansas to learn about their ancestor who was at Bunker Hill.

Know Your Building

  • Be prepared to give impromptu tours of the building to new patrons or out of town visitors. Know when it was built, and by whom. Have a few interesting things to point out to people, or favorite spots for reading. Know what events are going on that day/week/month.

Know Your Collection

  • Know your fiction and nonfiction collection. This is really, really important. I rarely ever use print reference material any more, and have drastically weeded the reference collection at my library, but I am always helping people find circulating nonfiction books to fill their needs. Walk the stacks as often as you can (offering roving reference help as you go!), and keep an eye on the reshelving carts. If you participate in collection development, you'll already have a good idea of what your collection has and what is new, if you don't do collection development then pop in to the cataloging area to see what's coming in. Make a note of what areas you have good coverage for, and what areas need help. You should be able to go right to the area for a particular topic, and have a good idea of what you're going to find there. For fiction, it's always helpful to have a few suggestions ready to go for that patron who just wants “something good to read”, even if reader's advisory is not usually your job.

Know Your Patron

  • The patron will not usually ask for what they actually want/need (i.e., the customer is never right.) You need to nail the reference interview. The first question I always ask is “are you asking for someone else, or yourself?” Then I try to find out what they need the information for. So, someone comes in and asks where we keep the dog books. I could just tell them 636.7, or I could investigate more. Maybe they're looking for books on puppy training or different breeds – or maybe they're looking for a memoir about a guy who drove across the country with his dog that they saw on the Today show. If they are looking for a specific book, don't assume they have the title or author right. I always check first in Amazon, Ingram, or even Wikipedia to verify what it is first, then search my catalog.
  • Keep in mind the types of questions that you can't answer (legal, medical) , and do not provide any more information than referrals to the proper professionals to answer those questions.

Know When to Teach and When to Do

  • Know when to take the opportunity to teach someone how to do something, and when to just do it for them. If you have a parent with a child, and the parent is asking all the questions for the child, try to speak directly to the child. Make eye contact. Show them how you are searching the catalog, and then how to find something in the stacks. If you have a person who needs a certain tax form but has never used a computer you should ask them – do you want me to show you how to do it, or would you like me to just print it for you? If you, and the patron, have the time it can be a great opportunity to teach someone a new, useful skill – or you can make their day by having what they need in their hand in just a minute!

Know Your Technology

  • You had better be able to clear a paper jam and change the toner, but you should also how to clear the printer queue, where to find the wifi printer's IP and then what to do with it. Know how to download ebooks through whatever system your library uses, but don't feel like you have to know how to use every different mobile device. Use social media to promote your library and reach out to patrons. Know how to use your projector, A/V equipment, fax machine, scanner, video game consoles, etc. 

Additional Tips

  • Read the local news. Know what's going on in the town and state.

  • Be prepared for constant interruptions – plan your work in short chunks, and keep lists. I find that reading book reviews, ordering books, and working on fliers are good tasks to do at the reference desk.

  • Project confidence – you don't have to know all the answers, you just have to be willing to look for them!

  • Respect your patrons and their right to privacy. Tempting as it may be, do not post hilarious stories about your weird patrons on social media. Don't gossip about them to your coworkers. Your patrons should be able to count on confidentiality.

  • Learn how to disengage from overly chatty patrons. Have a plan for getting away from that patron who treats you like a bartender/therapist - “It's been nice seeing you, Sally, but I've got to get these papers over to the director!”


Tina McEvoy is the Assistant Director at the Lawrence Library in Pepperell, MA. She started her career as a periodicals acquisitions assistant, and then she caught a lucky break when she was offered one shift a week at the reference desk!

Friday, January 23, 2015

Catch Patrons' Attention with These 7 Easy Flyer Tips

This week I am excited to announce that we have a guest blogger, Dan Barbour from Shrewsbury Public Library. He is a YA Librarian who has excelled in flyer design that has sold out events. Today, he is going to share a few tricks that he's learned along the way.

I've worked in libraries over half my life, and while I've seen many different aspects of library programming surge forward into new and exciting territories, one important element that is often left in the Stone Age is event marketing. I've been designing library program ads since before I could drive a car, and I've learned a few basic tips which I'm going to share. Do with these pointers what you wish, but I can assure you, programs don't always sell themselves, and a few tricks can be the difference between a room of empty seats and a successful program. There are many programs you can use to make a sign, but I highly recommend investing in Adobe Illustrator - the flexibility is so much better. (Jess Note: but if you cannot afford Adobe Illustrator or are intimidated by its learning curve, check out our post about Canva) Here we go…

1. Less (Text) is More

* The rule of seven lines for text is a good guideline to shoot for, but many times you need more, so try using boxes/blocks to break up text. Some programs require a full presenter bio and/or sponsorship information that you cannot edit or leave off…make this as small as possible not to discourage readers. If it looks like it’s going to take too long to read a sign, most people won’t read it at all.

* If there is information that isn't crucial to your sign, in all cases leave it off the sign!

* Consider adding a QR code and/or website link for additional text that you in turn can leave off the sign. Interested readers will then have the option to learn more. The site www.qrstuff.com is a great free and simple resource for creating QR codes. Even if people don’t use the QR code, it makes your sign look more modern and “with it”!

2. Don't Go Font Crazy

* With the exception of company logos, keep your signs to no more than three different fonts. Also choose fonts that are simple to read, especially from a distance.

* Sites such as www.dafont.com allow you to download free fonts that look better than the standard set that could make your sign look less professional.

3. Use Size and Space to Your Advantage

* Use the space you have - don’t be afraid to make your text as big as will fit the area you are working with.

* Play around with the alignments (center, right, left, justified) – in many cases center aligned looks the best.

* Some signs need TONS of information and you cannot get around it. To make this excess text look better, consider using an inverted text box like this:

4. Watch Your Colors

* Be careful with colors – using yellow text on white is one example of a bad idea (which I have seen used more than once!). Here is a guide to complementary colors – I find it a useful tool when thinking about what colors to pick when designing an event ad - http://www.tigercolor.com/color-lab/color-theory/color-harmonies.htm

5. Convey Your Message Through Font Size

* Focus on the point/message when choosing which text to enlarge and which text to keep small. Example:
With this kind of sign, the topic is that the Library is closing, so that should be what is emphasized. Adding the year is not necessary in most cases – we wouldn't be posting a sign like this a year in advance, and people know that if the sign is on the window at the library, the sign pertains to the library – those details shouldn't be equal in size to your reason for posting the sign.

6. Get Graphic

* Adding clipart is similar to adding text in that too much can look overcrowded and take away from the message of your sign. That being said, it’s nice to have signs that aren't just all text. (See post from last September about 123RF.com for free quality images)

* If you are advertising a recurring event and have photos from the last program, use those. People love to see real depictions of the program as opposed to cheesy stock clipart. They also will be more likely to show the sign to their friends since they are starring in it.

7. To-Go Signs

* Sometimes no matter how amazing your sign looks, those reading it get busy and forget everything they just read. I've found it very helpful to make a small sign and have a pocket attached (I use old date due card pockets!) with miniature versions containing just the very basic information. It’s also exciting to see how fast these slips go – a great way to gauge interest in a program, especially if it’s a drop in event.

Those are some simple tips than can elevate your sign making, but the best way to make a great sign is simply to play around and do it often. Practice does indeed make perfect….or at least better. So the next time you’re ready to send off a sign to a bunch of your area libraries asking them to post an event sign, be proud of what you’re distributing!


DAN BARBOUR is the Young Adult Librarian/Volunteer Coordinator at the Shrewsbury Public Library in Shrewsbury, Massachusetts. He has spoken at MLA, NELA, and other conferences/workshops on information literacy, youth programming, and advertising events in libraries. He is also the owner of Vertigo Trivia (www.facebook.com/VertigoTrivia), an interactive event service for libraries, restaurants, and cooperate/private events.